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For medical professionals, it was that a Subaru with all-wheel-drive could get them to the hospital in any weather. aims to create a hub for lesbian life globally and empower women and lesbians all over the world with news, travel, entertainment, movies, comics, photos, activism, community and more. When Ellen Degeneres became a rare exception inand her character in the show Ellen came out as gay in an episode of the sitcom, many companies pulled their ads.

It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream. After firing the hip ad agency, Subaru of America changed its approach. Did the company want to make advertisements for gay customers? That was the question faced by Subaru of America executives in the s. Pop culture had also yet to embrace the LGBT cause. Of all the niche groups, lesbians may have exhibited the most fervor.

Lessen delivers best-in-class, transformational solutions to deliver assets to market faster, keep businesses up and running, and improve the experience of property occupants. When you receive your sign in information, follow the directions in the email to reset your password. Our primary goal is to create an inclusive, informative and entertaining resource for lesbians everywhere.

This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. For lesbians, it was that a Subaru fit their active, low-key lifestyle. This was the type of discovery that the small, struggling automaker was looking for. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads.

The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. Photo courtesy of Subaru. At the time, in the mid s, few celebrities were openly out. Lessen delivers best-in-class, transformational solutions to deliver assets to market faster, keep businesses up and running, and improve the experience of property occupants.

Learn more about this culture here, and keep up to date with lesbian celebrities. Lesbian identity and www lesben com attraction make up the “L” in LGBT and are a crucial part of the queer community. endeavors to establish a comprehensive site which will continue to grow and transform in order to meet the needs and. Lesbian identity and lesbian attraction make up the “L” in LGBT and are a crucial part of the queer community.

strives to enrich and empower the global lesbian community by serving as the online hub for lesbian life. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples. For rugged individualists, it was that a Subaru could handle dirt roads and haul gear. Find your next favorite Women Loving Women mo. Learn more about this culture here, and keep up to date with lesbian celebrities. aims to create a hub for lesbian life globally and empower women and lesbians all over the world with news, travel, entertainment, movies, comics, photos, activism, community and more.

When you receive your sign in information, follow the directions in the email to reset your password. Yet Subaru decided to launch an ad campaign focused on lesbian customers.

Having a well-defined culture is a key ingredient in successful companies. Our values create a shared approach to "how" we work at Lessen. They help us solve our most challenging problems and define what success looks like at every level. Our culture aims to create an environment of collaboration, inclusivity and opportunity.

It was the mid s, and sales of Subaru cars were in decline. When Subaru marketers talked to these customers, they realized these women buying Subarus were lesbian. Dive into heartwarming dramas, swoon-worthy romances, and the beautiful complexities of Lesbian Focused Movies! But it was easier to get senior management on board with making ads for hikers than for lesbians.